SWITCH 2017 is a celebration of the bold and brilliant who are taking us forward with giant leaps of imagination. Tapping on extraordinary technology and creativity to reinvent the ways we live. Reimagining the way we play. Reshaping the way we pay. Reprogramming our bodies. And rewriting our fates. Founder or funder.
Director/Producer : Salvatore Huang Director of Photography : Lam Yong Jin
Video was done under CNBC International Media
SWITCH 2017 - SINGAPORE WEEK OF INNOVATION ...
TRACE was forged by a collection of friends passionate about creating an unrivalled club experience. Inspired by nightlife institutions locally and abroad, the close-knit group aspired to elevate club culture in Singapore by closely studying its terrain and culture. Understanding the diversity of local partygoers, the nightlife venture blends the feeling of being in an international megaclub while supporting a community of like-minded music lovers.
Adorned with lush, streamlined interior design elements, audiences are immersed in a multi-sensory journey, with state-of-the-art surround sound speakers and awe inspiring visuals produced by a 3-D projection mapping system. Not to mention a full-room laser light show that makes Catherine Zeta Jones’ famous laser room scene from Entrapment look like a walk in the park.
Don’t let the leather upholstery and premium VIP bottle service fool you into thinking that it’s a one-trick pony with an elitist agenda. In line with the partners’ musical passions, the nightlife hub pumps out an array of tunes to cater to a number of persuasions. The weekend crowd can expect resident DJs Tinc and Julian spinning non-stop EDM and chart-topping hits – laced with high energy and pounding drops – while Wednesdays are reserved for thick, heavy-hitting hip-hop/r&b tracks by Andrew T for ladies and air crew to let their hair down. This is Trace.
Directed and Produced by Sloth Creatives Client : Trace Lounge