TRACE was forged by a collection of friends passionate about creating an unrivalled club experience. Inspired by nightlife institutions locally and abroad, the close-knit group aspired to elevate club culture in Singapore by closely studying its terrain and culture. Understanding the diversity of local partygoers, the nightlife venture blends the feeling of being in an international megaclub while supporting a community of like-minded music lovers.
Adorned with lush, streamlined interior design elements, audiences are immersed in a multi-sensory journey, with state-of-the-art surround sound speakers and awe inspiring visuals produced by a 3-D projection mapping system. Not to mention a full-room laser light show that makes Catherine Zeta Jones’ famous laser room scene from Entrapment look like a walk in the park.
Don’t let the leather upholstery and premium VIP bottle service fool you into thinking that it’s a one-trick pony with an elitist agenda. In line with the partners’ musical passions, the nightlife hub pumps out an array of tunes to cater to a number of persuasions. The weekend crowd can expect resident DJs Tinc and Julian spinning non-stop EDM and chart-topping hits – laced with high energy and pounding drops – while Wednesdays are reserved for thick, heavy-hitting hip-hop/r&b tracks by Andrew T for ladies and air crew to let their hair down. This is Trace.
Directed and Produced by Sloth Creatives
Client : Trace Lounge
Trace Lounge II (Protoculture)
Trace Lounge III (This Is Trace)